Gabriel is out this week, but stepping up to fill the void is a truly special guest star: the mastermind behind The Message, Steal the Stars, and the recently unleashed Give Me Away - it's Mac Rogers! 

In our first bad idea, Sarah brings us the story of a car company bringing old school smells kicking and screaming into the future. The squad turns it into a story about a one-of-a-kind event that immerses its patrons in the sights, sounds, and smells of the past. Then, in our second bad idea, Zach brings us the Pasco County Sheriff's Office, and the letters it's been sending promising enhanced accountability. The gang turns it into the story of two kids who are marked for failure from early on in life to a terrifyingly literal degree.

All of that, plus: the Goodwood Festival of Speed, moving character-driven things, scents on demand,self-fulfilling prophecies, and brutally depressing dramas about there being no way out. 

Today’s Bad Ideas™:

Idea #1

Idea #2

For more of Mac's work, check out the website for his production company Gideon Media or follow him on Twitter.