In part 3 of this conversation, Glasses Malone, joined by Rose Gold Pete, break down the evolving landscape of branding and business through the lens of hip-hop, street culture, and digital marketing. They explore how personal identity, cultural credibility, and brand integrity intersect with the demands of commercial success. From income strategy to visibility, the conversation offers insight into the 'four pillars' of brand-building and the importance of knowing your audience. They also examine the business potential within the automotive space and how personal branding extends beyond music. With honest reflection, the dialogue touches on the influence of gang culture—particularly in prison—and how reputation, survival, and self-definition shape the way individuals move through both business and community. At its core, the episode calls for accountability, ownership, and a more intentional narrative around legacy and identity.

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