Australian Red Cross Lifeblood has launched a new gifts program to help boost donations made by existing blood and plasma donors.

Lifeblood data reveals every year 40,000 people donate blood or plasma for the first time but never return for a second donation. 

Warren Moore speaks to Emma Flakenmire from Lifeblood about how this is the first time repeat donors will be offered Lifeblood branded gifts, including t-shirts, mugs, and socks, when they reach donation goals.

To book a donation, call 13 14 95, visit lifeblood.com.au or download the Donate Blood App.