Plant-based food might have started out as a niche lifestyle choice for vegans and vegetarians back in the 1970s (hello, Tofurky!), but today you can find plant-based milk, cheese, fish, meat — and so much more — in the aisles of your local grocery store. The plant-based market is even conquering fast food, appearing nationwide on menus at major chains like McDonald's, Burger King, Kentucky Fried Chicken, and White Castle. On this episode of Next Question with Katie Couric, Katie talks with one of the innovators behind the plant-based revolution — Ethan Brown, the CEO of Beyond Meat. They discuss the impact growing up around farms and animals had on Ethan and what finally drove him to start his business. He also shares what's really in a Beyond Meat burger and why the company isn't here to tell consumers what to eat.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Plant-based food might have started out as a niche lifestyle choice for vegans and vegetarians back in the 1970s (hello, Tofurky!), but today you can find plant-based milk, cheese, fish, meat — and so much more — in the aisles of your local grocery store. The plant-based market is even conquering fast food, appearing nationwide on menus at major chains like McDonald's, Burger King, Kentucky Fried Chicken, and White Castle. On this episode of Next Question with Katie Couric, Katie talks with one of the innovators behind the plant-based revolution — Ethan Brown, the CEO of Beyond Meat. They discuss the impact growing up around farms and animals had on Ethan and what finally drove him to start his business. He also shares what's really in a Beyond Meat burger and why the company isn't here to tell consumers what to eat. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Tired of political headlines that feel like déjà vu? Wondering if you actually need to care about every controversy? This season, Katie’s asking those same questions—and talking to the people who have real answers. From political insiders to sharp-eyed journalists, she’s breaking down what’s worth your attention (and what’s not), with smarts, sanity, and even a little humor. Because none of us can be tuned in 24/7—but we can stay informed without losing our minds. 

Tune in every Thursday and join Katie Couric and her guests for a conversation on NEXT QUESTION.

Tired of political headlines that feel like d&eacute;j&agrave; vu? Wondering if you actually need to care about every controversy? This season, Katie&rsquo;s asking those same questions&mdash;and talking to the people who have real answers. From political insiders to sharp-eyed journalists, she&rsquo;s breaking down what&rsquo;s worth your attention (and what&rsquo;s not), with smarts, sanity, and even a little humor. Because none of us can be tuned in 24/7&mdash;but we can stay informed without losing our minds.&nbsp;
Tune in every Thursday and join Katie Couric and her guests for a conversation on NEXT QUESTION.

Next Question with Katie Couric

Why is plant-based food having such a moment?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f2d879da-bf54-4598-b56e-ae2800607242/transcript

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