'Detty December' is a phrase which refers to the annual pilgrimage of tourists and diasporans to Nigeria and Ghana during the festive period. It's a movement which has attracted global attention this year as thousands, including international celebrities, flocked to the region to soak up the sun and celebrations. 2024's revelry though has been set against a difficult economic backdrop of rising inflation and depreciating currency. Bloomberg's Tiwa Adebayo who recently returned from Lagos tells Jennifer Zabasajja why some locals aren't sharing in the jubilation.

'Detty December' is a phrase which refers to the annual pilgrimage of tourists and diasporans to Nigeria and Ghana during the festive period. It's a movement which has attracted global attention this year as thousands, including international celebrities, flocked to the region to soak up the sun and celebrations. 2024's revelry though has been set against a difficult economic backdrop of rising inflation and depreciating currency. Bloomberg's Tiwa Adebayo who recently returned from Lagos tells Jennifer Zabasajja why some locals aren't sharing in the jubilation.

Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. 

Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent.

Inside the stories shaping the world’s fastest-growing continent.

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Each week, Jennifer Zabasajja provides a deep dive into the stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. 

Each week, Jennifer Zabasajja provides a deep dive into the stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent.

Is West Africa’s ‘Detty December’ really boosting local economies? 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b163c729-a517-4ea7-9181-b2610077627a/transcript

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