It’s the summer festival season, and while Europe and North America are seeing declining sales and smaller tours - Africa’s festival scene is on an upward trend.

Eswatini’s Bushfire Festival, and Tanzania’s Sauti Za Busara are growing, bringing jobs, tourism and support for Africa’s music industry.

On this week’s episode, Tiwa Adebayo speaks to Maputo based correspondent Tavares Cebola, who’s been reporting on the summer festival season. They discuss whether the African music industry is able to capitalise on its global popularity and how the region's growing younger middle class are fueling the festival industry.

Jennifer Zabasajja will return next week.

For more stories from the region, subscribe to the Next Africa newsletter here 

It&rsquo;s the summer festival season, and while Europe and North America are seeing declining sales and smaller tours - Africa&rsquo;s festival scene is on an upward trend.
Eswatini&rsquo;s Bushfire Festival, and Tanzania&rsquo;s Sauti Za Busara are growing, bringing jobs, tourism and support for Africa&rsquo;s music industry.
On this week&rsquo;s episode, Tiwa Adebayo speaks to Maputo based correspondent Tavares Cebola, who&rsquo;s been reporting on the summer festival season. They discuss whether the African music industry is able to capitalise on its global popularity and how the region's growing younger middle class are fueling the festival industry.
Jennifer Zabasajja will return next week.
For more stories from the region, subscribe to the Next Africa newsletter <a href="https://www.bloomberg.com/account/newsletters/next-africa?sref=OOcVchU0">here</a>&nbsp;

Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. 

Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent.

Inside the stories shaping the world’s fastest-growing continent.

Next Africa

Each week, Jennifer Zabasajja provides a deep dive into the stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. 

Each week, Jennifer Zabasajja provides a deep dive into the stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent.

Can Africa’s Music Festivals Compete On The World Stage?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/691d19c3-72b5-4406-ba1a-b347012373d2/transcript

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