As the 35th Africa Cup of Nations reaches the final stages, the organizers are already celebrating a record-breaking tournament. 

In this episode, our Nigeria-based reporter Nduka Orjinmo joins Jennifer Zabasajja to talk about the growth of African football, the growing business opportunities for sports on the continent and why changes to the tournament could make it even more attractive to sponsors.

For more stories from the region, subscribe to the Next Africa newsletter here

As the 35th Africa Cup of Nations reaches the final stages, the organizers are already celebrating a record-breaking tournament.&nbsp;
In this episode, our Nigeria-based reporter Nduka Orjinmo joins Jennifer Zabasajja to talk about the growth of African football, the growing business opportunities for sports on the continent and why changes to the tournament could make it even more attractive to sponsors.
For more stories from the region, subscribe to the Next Africa newsletter<a href="https://www.bloomberg.com/account/newsletters/next-africa"> here</a>

Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. 

Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent.

Inside the stories shaping the world’s fastest-growing continent.

Next Africa

Each week, Jennifer Zabasajja provides a deep dive into the stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. 

Each week, Jennifer Zabasajja provides a deep dive into the stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent.

AFCON 2025 Shows That Sports are Becoming a Big Business in Africa

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/45d074a0-e137-45b3-9608-b3cc010f2d3b/transcript

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