When a group of housewives came together in 2010 to clean a garbage-ridden wayside, they had no idea that this neglected marshland would soon become their livelihood. Located along the Manarcad-Ettumanoor Bypass Road, Kottayam’s Naalumanikattu (or evening breeze) is now a model for rural roadside tourism and a bustling hangout for food lovers, tourists and families.