In this episode of Why Small Business Matters Dr Kate Harland talks to Steve Underwood, Founder and Managing Director of Bonded Agency based in Newcastle.

We discuss why culture and values can't be created overnight, why support networks are immensely important in business, and building a brand from the ground up!

 Steve is a prominent member of the business sector growth board for the North East Local Enterprise Partnership, also chairing a sub board for digital strategy. In addition Steve chairs a regional committee for NABS, a support organisation for people working in advertising and media.

This podcast is brought to you by the Help To Grow Management team at Northumbria University, for more information on how you can help further your business management skills head to Northumbria.ac.uk/helptogrow

In this episode of Why Small Business Matters Dr Kate Harland talks to Steve Underwood, Founder and Managing Director of Bonded Agency based in Newcastle.
We discuss why culture and values can't be created overnight, why support networks are immensely important in business, and building a brand from the ground up!
 Steve is a prominent member of the business sector growth board for the North East Local Enterprise Partnership, also chairing a sub board for digital strategy. In addition Steve chairs a regional committee for NABS, a support organisation for people working in advertising and media.
This podcast is brought to you by the Help To Grow Management team at Northumbria University, for more information on how you can help further your business management skills head to Northumbria.ac.uk/helptogrow

Why Small Business Matters from Newcastle Business School at Northumbria University provides a platform for successful small business leaders to tell their stories, offer advice and unravel what it means to be a successful modern SME.

Brought to you by the Help to Grow Management delivery team at Northumbria University, Small Business Matters takes a casual but inciteful look behind the scenes with contributions from rising entrepreneurs and leaders of established small businesses that have been trading for many years.  

It will find out what gets them up in the morning, how they've navigated the challenges of the pandemic and their vision for small business in the region, the country and across the globe. 

For more info on Help To Grow visit Northumbria.ac.uk/HelpToGrow

Why Small Business Matters from Newcastle Business School at Northumbria University provides a platform for successful small business leaders to tell their stories, offer advice and unravel what it means to be a successful modern SME.
Brought to you by the Help to Grow Management delivery team at Northumbria University, Small Business Matters takes a casual but inciteful look behind the scenes with contributions from rising entrepreneurs and leaders of established small businesses that have been trading for many years.  
It will find out what gets them up in the morning, how they've navigated the challenges of the pandemic and their vision for small business in the region, the country and across the globe. 
For more info on Help To Grow visit <a href="Northumbria.ac.uk/HelpToGrow">Northumbria.ac.uk/HelpToGrow</a>

Brought to you by the Help to Grow Management team at Northumbria University

Why Small Business Matters

Northumbria University

How To Build Your Brand & Culture - Steve Underwood, Bonded Agency

In this special episode we are on tour in South Yorkshire, Associate Professor Alexandra Anderson from Sheffield Business School at Sheffield Hallam University hosts the show, and speaks to a leading entrepreneur from the city. 

This episode looks at inclusivity from a social and economic perspective, Laura Winson is our special guest, co founder of Zebedee, an inclusive talent agency in Sheffield. Zebedee is a real disruptor in the talent agency world, challenging the way disability and physical difference are represented in fashion and the media. 

They have recently been the focal point of Channel 4's Talent Agency documentary, and in tis episode we hear about the challenges and success of creating a truly inclusive company. 

In this special episode we are on tour in South Yorkshire, Associate Professor Alexandra Anderson from Sheffield Business School at Sheffield Hallam University hosts the show, and speaks to a leading entrepreneur from the city.  This episode looks at inclusivity from a social and economic perspective, Laura Winson is our special guest, co founder of Zebedee, an inclusive talent agency in Sheffield. Zebedee is a real disruptor in the talent agency world, challenging the way disability and physical difference are represented in fashion and the media. 
They have recently been the focal point of Channel 4's Talent Agency documentary, and in tis episode we hear about the challenges and success of creating a truly inclusive company.

Laura Winson - Zebedee Talent - C4 Model Agency

In this episode, we talk about The Small Business Charter and the valuable support provided to small businesses over the last ten years.

Dr Matt Sutherland is joined by 3 guests, Flora Hamilton, Erin Sully-Norris and Helen Lee, three people who have experienced first hand the important work provided by the Small Business Charter.

Flora Hamilton having spent the last ten years as director and head of financial services at the CBI, in May this year became the CEO of the Chartered Association for Business Schools (CABS) with direct responsibility for the Small Business Charter and accreditation. Celebrating world class business schools across the UK & Ireland that demonstrate excellence and impact in supporting small businesses, including more recently, the successful delivery of the Help to Grow management scheme.

We're also thrilled to be joined by Erin Sully-Norris, Head of Commercial at Epicurium, a North East snack food business and an alumni of Help To Grow Management at Northumbria.

Helen Lee also joins us, she's Programme Manager at the North East Local Enterprise Partnership, with a core focus on facilitating universities and small business collaboration.



For more info on the Help To Grow Management course at Northumbria visit Northumbria.ac.uk/helptogrow

In this episode, we talk about The Small Business Charter and the valuable support provided to small businesses over the last ten years.
Dr Matt Sutherland is joined by 3 guests, Flora Hamilton, Erin Sully-Norris and Helen Lee, three people who have experienced first hand the important work provided by the Small Business Charter.
Flora Hamilton having spent the last ten years as director and head of financial services at the CBI, in May this year became the CEO of the Chartered Association for Business Schools (CABS) with direct responsibility for the Small Business Charter and accreditation. Celebrating world class business schools across the UK &amp; Ireland that demonstrate excellence and impact in supporting small businesses, including more recently, the successful delivery of the Help to Grow management scheme.
We're also thrilled to be joined by Erin Sully-Norris, Head of Commercial at Epicurium, a North East snack food business and an alumni of Help To Grow Management at Northumbria.
Helen Lee also joins us, she's Programme Manager at the North East Local Enterprise Partnership, with a core focus on facilitating universities and small business collaboration.
 
For more info on the Help To Grow Management course at Northumbria visit Northumbria.ac.uk/helptogrow

10 Years Of The Small Business Charter

In this episode the Why Small Business Matters podcast head out on tour from Northumbria University in Newcastle, to our capital and the University of West London.

In this episode we ask "Why Apprenticeships Matter", and to answer that question are some very experienced guests. Hosted by John Charlton, Head of Knowledge Exchange at UWL, we are also joined by Janet Rowson, Director of Apprenticeships, and Sashin Shah, who has welcomed apprentices into his organisation Onepoint via UWL for a number of years.

We look at the value Apprenticeships bring to individual development, the advantages hiring apprentices can bring to an organisation, and different working cultures which may help retain budding professionals for a longer period.

This podcast is part of the Why Small Business Matters series from Northumbria University, made possible by the UK Government Help To Grow Management course at Newcastle Business School.

For more visit Northumbria.ac uk/helptogrow

In this episode the Why Small Business Matters podcast head out on tour from Northumbria University in Newcastle, to our capital and the University of West London.
In this episode we ask "Why Apprenticeships Matter", and to answer that question are some very experienced guests. Hosted by John Charlton, Head of Knowledge Exchange at UWL, we are also joined by Janet Rowson, Director of Apprenticeships, and Sashin Shah, who has welcomed apprentices into his organisation Onepoint via UWL for a number of years.
We look at the value Apprenticeships bring to individual development, the advantages hiring apprentices can bring to an organisation, and different working cultures which may help retain budding professionals for a longer period.
This podcast is part of the Why Small Business Matters series from Northumbria University, made possible by the UK Government Help To Grow Management course at Newcastle Business School.
For more visit Northumbria.ac uk/helptogrow

How To Build Your Brand & Culture - Steve Underwood, Bonded Agency

In 1 playlist(s)

Northumbria University

Social links

Follow podcast

Recent clips