How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.

<p>How does a sporting goods retailer like Modell&rsquo;s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show &lsquo;Undercover Boss&rsquo; and the mantra he believes helps his business succeed.</p>

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

Name Brands Podcast

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

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