When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.

<p>When it comes to advertising in today&rsquo;s fast-changing world, is &lsquo;creative&rsquo; king or is it &lsquo;data&rsquo;? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.</p>

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

Name Brands Podcast

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

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