How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.

<p>How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.</p>

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

Name Brands Podcast

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

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