How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.

<p>How do you take chickens and make them into a brand? What&rsquo;s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he&rsquo;s in the people business, not the chicken business.</p>

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

Name Brands Podcast

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

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