In this episode, the 2Gs, our Gourmands and Geeks, Sadaf and Archit get together to chat about butter. They discuss: 
The documented history of butter
Why do some parts of India consume more butter than others?
Is butter healthy?
Why are fats necessary for the human body?
Amul butter’s genius marketing campaigns
Why do economists care about butter?

So sit back, relax and drop a dollop of white makkhan on whatever you’re eating while you listen to this episode.

Important links to geek out more:
Book - Butter: A Rich History by Elaine Khosrova 
Indian Food: A Historical Companion: By KT Achaya
The Story of the Amul Girl, India's Ad Icon Who Was Ahead of Her Time
Ending the War on Fat - Time Magazine

You can follow Sadaf Hussain & Archit Puri on their Instagram handle

Sadaf Hussain: @sadaf_hussain

Archit Puri: @thehustlingglutton

Subscribe & listen to the podcast on iTunes, Google Podcasts, Castbox, AudioBoom, YouTube, Spotify or any other podcast app.

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

In this episode, the 2Gs, our Gourmands and Geeks, Sadaf and Archit get together to chat about butter. They discuss: 
<ul>
<li aria-level="1">The documented history of butter</li>
<li aria-level="1">Why do some parts of India consume more butter than others?</li>
<li aria-level="1">Is butter healthy?</li>
<li aria-level="1">Why are fats necessary for the human body?</li>
<li aria-level="1">Amul butter’s genius marketing campaigns</li>
<li aria-level="1">Why do economists care about butter?</li>
</ul>
So sit back, relax and drop a dollop of white makkhan on whatever you’re eating while you listen to this episode.
Important links to geek out more:
<ul>
<li aria-level="1">Book - <a href="https://www.amazon.com/Butter-Rich-History-Elaine-Khosrova/dp/1616203641">Butter: A Rich History by Elaine Khosrova </a></li>
<li aria-level="1">I<a href="https://www.amazon.com/Indian-Food-Historical-Companion-Achaya/dp/0195634489">ndian Food: A Historical Companion: By KT Achay</a>a</li>
<li aria-level="1"><a href="https://www.thebetterindia.com/71904/amul-girl-golden-jubilee/">The Story of the Amul Girl, India's Ad Icon Who Was Ahead of Her Time</a></li>
<li aria-level="1"><a href="https://time.com/magazine/us/2863200/june-23rd-2014-vol-183-no-24-u-s/">Ending the War on Fat - Time Magazine</a></li>
</ul>
You can follow Sadaf Hussain &amp; Archit Puri on their Instagram handle
Sadaf Hussain: <a href="https://www.instagram.com/sadaf_hussain/">@sadaf_hussain</a> 
Archit Puri: <a href="https://www.instagram.com/thehustlingglutton/">@thehustlingglutton</a>
Subscribe &amp; listen to the podcast on <a href="https://itunes.apple.com/us/podcast/puliyabaazi-hindi-podcast/id1380601120?mt=2">iTunes</a>, <a href="https://www.google.com/podcasts?feed=aHR0cDovL3B1bGl5YWJhYXppLml2bS5saWJzeW5wcm8uY29tL3Jzcw%3D%3D">Google Podcasts</a>, <a href="https://www.castbox.fm/channel/Puliyabaazi-id1262628?country=gb">Castbox</a>, <a href="https://audioboom.com/channel/puliyabaazi">AudioBoom</a>, <a href="https://www.youtube.com/playlist?list=PLcBVsra3A46rMrjyv7sEh1M4RTWh4dC0i">YouTube</a>, <a href="https://open.spotify.com/show/5JVXED73qNjIT8n2nNMTFF">Spotify</a> or any other podcast app.
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en">Instagram</a>.

In the Naan-Curry Podcast, we explore the rich heritage of food in India one dish at a time.

The conversation, seasoned with enjoyable anecdotes, will give you a historical perspective on the evolution of food in the country and dive deep into the economics that shaped its consumption.

Sadaf is an author, chef and MasterChef India Finalist and Archit is a researcher, consultant and writes on behavioral sciences and economics.

Tune in to new episodes every Wednesday, starting from 28 October.

In the Naan-Curry Podcast, we explore the rich heritage of food in India one dish at a time.The conversation, seasoned with enjoyable anecdotes, will give you a historical perspective on the evolution of food in the country and dive deep into the economics that shaped its consumption.Sadaf is an author, chef and MasterChef India Finalist and Archit is a researcher, consultant and writes on behavioral sciences and economics.Tune in to new episodes every Wednesday, starting from 28 October.

In the Naan-Curry Podcast, we explore the rich heritage of food in India one dish at a time.

Naan Curry with Sadaf and Archit

In this episode, the 2Gs, our Gourmands and Geeks, Sadaf and Archit get together to chat about butter.

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