I don’t drink beer.  I do consume beer commercials.  And I’ve noticed there were far far fewer of them on football games this season.

Of the ones that did air… Budweiser used the old trick of playing old quote-unquote “legendary” commercials from years past.   It costs less to re-run an old commercial.

And now… Budweiser has announced it won’t run any Superbowl commercials for it’s signature beer.  Kinda sad 

Through the years…. Budweiser’s used the Super Bowl created pop culture catchphrases… and unforgettable branding.  If you’re old enough… do you remember…   

or frogs croaking the brand name.

and who can forget the Clydesdales.

But this year… Budweiser is getting even more attention by releasing a commercial that explains why they won’t be at the SuperBowl.   

At the end … on a black screen… you’ll read that they’re spending the Super Bowl money on a year long vaccine awareness campaign.  This commercial will be all over TV for the next two weeks… leading up to the Super Bowl.