Jensen Carp is a guy loves his Cinnamon Toast Crunch cereal.  So he wrestled the inner wrapper open … pours a bowl… and what’s this?   A flappy-looking thing.  

He asks his wife -  as a point of reference - his wife played Topanga in Boy Meets World  -  He loopks at the flappy thing and asks “what’s this?”

And his wife says  … uh… that’s a shrimp tail.

And there were more of them in the cereal box.  Shrimp tailos  coated in brittle cinnamon sugar.   So Jensen Carp - a guy who loves his Cinnamon Toast Crunch… reaches to General Mills on the web… and whaddaya think they did from 

They offered him A free box of Cinnamon Toast Crunch.

Now.. Jensen Carp is mad.  He wants some answers.  Like.. why’s there shrimps swimming in my cereal box?

So he went public.  And General Mills went public saying those aren’t shrimp tales.  It’s just a ball of cinnamon sugar.   

This was a bad move.   It’s gone so far that now Crustacean researchers have offered to sample the DNA to identify not only that its a shrimp - but what subspecies… and General Mills is getting its  worst publicity ever… the story’s everywhere.  They’re messing with the guy who’s married to Topanga. 

Some people think Jensen Carp is just looking for publicity.  He *is* a podcaster.   And he lives in the shadow of a more famous wife… Danielle Fischer.

But it’s become crystal clear… that General Mills is up against the only carp in the world  who won’t eat shrimp.   Even if its toasted in cinnamon sugar.