Mumbrellacast

18 October 2023


ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape?

Also today:


Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?


Telstra announces a major shake-up to its brand and marketing agency roster 


And with the Voice referendum now behind us - we look at where it all went wrong for the yes vote, and the role advertising played in the decision

Join Neil Griffiths, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.

18 October 2023 
<a href="https://mumbrella.com.au/radio-wars-arn-makes-bid-to-acquire-southern-cross-austereo-803302" data-saferedirecturl="https://www.google.com/url?q=https://mumbrella.com.au/radio-wars-arn-makes-bid-to-acquire-southern-cross-austereo-803302&amp;source=gmail&amp;ust=1697683866677000&amp;usg=AOvVaw3bFeplbr4b_b66XNE-zQpi">ARN makes a shock bid for rival SCA</a> - what will happen, and what does it mean for the broader media landscape?
Also today:
<ul>
<li dir="ltr">
Marketing is dead. It sounds provocative, <a href="https://mumbrella.com.au/marketing-is-dead-kevin-roberts-on-the-role-of-the-marketer-803225" data-saferedirecturl="https://www.google.com/url?q=https://mumbrella.com.au/marketing-is-dead-kevin-roberts-on-the-role-of-the-marketer-803225&amp;source=gmail&amp;ust=1697683866677000&amp;usg=AOvVaw0F9_0G4QPIJ4Gn2agyTpFP">but could adland guru Kevin Roberts be onto something</a>?
</li>
<li dir="ltr">
<a href="https://mumbrella.com.au/telstra-announces-major-shake-up-to-brand-and-marketing-agency-roster-803234" data-saferedirecturl="https://www.google.com/url?q=https://mumbrella.com.au/telstra-announces-major-shake-up-to-brand-and-marketing-agency-roster-803234&amp;source=gmail&amp;ust=1697683866677000&amp;usg=AOvVaw0PqxOFiErs_spxxf6MzvbA">Telstra announces a major shake-up</a> to its brand and marketing agency roster 
</li>
<li dir="ltr">
And with the Voice referendum now behind us - we look at <a href="https://mumbrella.com.au/never-had-a-chance-the-brutal-truth-why-the-yes-campaign-failed-803014" data-saferedirecturl="https://www.google.com/url?q=https://mumbrella.com.au/never-had-a-chance-the-brutal-truth-why-the-yes-campaign-failed-803014&amp;source=gmail&amp;ust=1697683866677000&amp;usg=AOvVaw0IY05oG357UhKtcowBCOAx">where it all went wrong for the yes vote</a>, and the role advertising played in the decision
</li>
</ul>
Join Neil Griffiths, Sean Aylmer &amp; Adam Lang for a look at everything under Australia’s media and marketing umbrella.

Mumbrellacast

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