On 19th November, to mark International Men's Day, we launched a special campaign titled "Gentleman Ki Baat." Sidhu took the opportunity to dive deep into the topic on his radio show, Mumbai Local, exploring the challenges men face when it comes to expressing their feelings. Joining him was expert Sneha Kala, a passionate advocate for men's well-being with over 20 years of experience. The conversation became even more insightful as Mumbaikars shared their personal experiences, shedding light on why many men struggle to open up and communicate their emotions. The campaign aimed to raise awareness and encourage a healthier dialogue around mental well-being for men.