In this episode, Matthias Giraud joins the show to discuss his unique career as a professional ski-BASE jumper, breaking down the nuances and technicalities of this action sport. Matthias shares insights into his journey, including his early inspirations, the significance of growing up in the Alps, and his most memorable jumps. The conversation delves into the mental and physical preparation required for his high-risk activities, the importance of visualization, and how he navigates the fine line between fearlessness and recklessness. Matthias also sheds light on the evolution of social media in sports marketing, the strategic growth of his 'Super Frenchie' brand, and the role of athletes when it comes to brand partnerships. With anecdotes about world record jumps and near-death experiences, Matthias offers a compelling look at the life of a pioneering extreme sports professional.

Episode Highlights:

05:39 Pushing Boundaries and Iconic Jumps

23:42 Assessing Risks and Making Decisions

27:41 Seizing Windows of Opportunity

29:55 Building the “Super Frenchie” Brand

35:14 The Evolution of social media in Skiing

Matthias Giraud, also known as Super Frenchie, is a world-renowned professional skier, BASE jumper, and extreme sports athlete known for pioneering ski-BASE jumping. Combining his passion for big-mountain skiing with the adrenaline of BASE jumping, Matthias has performed breathtaking first descents and world-record jumps off some of the most iconic peaks across the globe. His daring feats have been featured in major media outlets, and his documentary Super Frenchie showcases his journey of pushing human limits while balancing risk, adventure, and family. Beyond the extreme, Matthias is a sought-after speaker and brand ambassador, inspiring audiences with his mindset on fear, risk-taking, and peak performance.

Connect with Matthias:

Super Frenchie Website: https://superfrenchie.com/

Super Frenchie YouTube: https://www.youtube.com/@SuperFrenchieOfficial

Matthias' Instagram: https://www.instagram.com/superfrenchieofficial/

Matthias' LinkedIn: https://www.linkedin.com/in/superfrenchieofficial/

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