In this episode Deirdre Lester, a prominent leader in media and sports, shares her career journey from Fortune 50 companies to high-growth startups and her current role at Teton Ridge. Deirdre discusses her experiences in male-dominated industries, emphasizing the importance of visibility and strong leadership. She outlines her vision for Teton Ridge's role in transforming western sports and highlights upcoming initiatives, including the documentary series 'Untamed' and the American Rodeo. The conversation also delves into the impact of modern storytelling techniques and the acquisition of the Cowboy Channel. Deirdre offers valuable advice on career growth, leadership, and productivity.

 

Episode Highlights:

04:19 Leadership Lessons and Defining Moments

06:19 Challenges and Strategies in Male-Dominated Industries

10:46 Visibility and Career Advancement

15:29 Teton Ridge: Vision and Strategy

30:47 The American Rodeo and Future Plans

 

About Deirdre:

Deirdre Lester is the Chief Executive Officer of Teton Ridge, the first omnichannel media and entertainment company focused on different facets of the American West. In her role as CEO, Deidre oversees Teton Ridge’s Sports, Media, Entertainment, Lifestyle and Equine divisions. Prior to joining Teton Ridge, Ms. Lester was the Chief Executive Officer of Outsider, a lifestyle and media company that celebrates the American outdoors. She joined Outsider from Barstools Sports where she served as Chief Revenue Officer and scaled revenue exponentially, playing an instrumental role in the company’s rise by developing large scale partnerships across advertising, sponsorship and licensing. 

 

How to connect with Deirdre:
Deirdre Lester LinkedIn
Deirdre Lester Instagram
Teton Ridge LinkedIn
Teton Ridge Instagram
Teton Ridge Facebook

 


IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

🔗 Sign Up for Jen's The Executive Edge Newsletter on LinkedIn: https://www.thenextfirstdown.com

📖 Unlock Exclusive Career & Branding Resources with The Executive Edge Pro Playbook: http://www.executiveedgeplaybook.com

🔗 Learn more about Jen's services and how she can help you move the ball: https://www.getinsidethehuddle.com

🔗 Connect with Jen on LinkedIn for exclusive content: https://www.linkedin.com/in/movetheball

📸 Follow the movement on Instagram: https://www.instagram.com/movetheball/

📚 Grab a Copy of Move the Ball on Amazon: https://amzn.to/3XG1FOO

📚 Grab a Copy of Dominate the Game on Amazon: https://amzn.to/43CzOD1

🎧 Listen to a Sample of Dominate the Game Audiobook: https://bit.ly/playtodominate

If you’re ready to take your brand, career, or leadership to the next level, reach out to Jen at info@jenniferagarrett.com to see how she can help you make it happen.

In this episode Deirdre Lester, a prominent leader in media and sports, shares her career journey from Fortune 50 companies to high-growth startups and her current role at Teton Ridge. Deirdre discusses her experiences in male-dominated industries, emphasizing the importance of visibility and strong leadership. She outlines her vision for Teton Ridge's role in transforming western sports and highlights upcoming initiatives, including the documentary series 'Untamed' and the American Rodeo. The conversation also delves into the impact of modern storytelling techniques and the acquisition of the Cowboy Channel. Deirdre offers valuable advice on career growth, leadership, and productivity.
&nbsp;
Episode Highlights:
04:19&nbsp;Leadership Lessons and Defining Moments
06:19&nbsp;Challenges and Strategies in Male-Dominated Industries
10:46&nbsp;Visibility and Career Advancement
15:29&nbsp;Teton Ridge: Vision and Strategy
30:47&nbsp;The American Rodeo and Future Plans
&nbsp;
About Deirdre:
Deirdre Lester is the Chief Executive Officer of Teton Ridge, the first omnichannel media and entertainment company focused on different facets of the American West. In her role as CEO, Deidre oversees Teton Ridge&rsquo;s Sports, Media, Entertainment, Lifestyle and Equine divisions.&nbsp;Prior to joining Teton Ridge, Ms. Lester was the Chief Executive Officer of Outsider, a lifestyle and media company that celebrates the American outdoors. She joined Outsider from Barstools Sports where she served as Chief Revenue Officer and scaled revenue exponentially, playing an instrumental role in the company&rsquo;s rise by developing large scale partnerships across advertising, sponsorship and licensing.&nbsp;
&nbsp;
How to connect with Deirdre:
<ul>
<li>Deirdre Lester&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_deirdrelester_&amp;d=DwMF-g&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=1ugML3COIHwfHtCjs9I-lc6zpCdpGRKM8SDRnnmE68Q&amp;m=RDAaCI3EOOxEZQsy0C6bssDQgCsHBJ-yhjGHr9KMcLBDHT-A5eHYDaKTPBiqXZKQ&amp;s=0gqVRzukaJlNt6NzQjJAh-KTWOK_EEP6jn7p81ZYtho&amp;e=">LinkedIn</a></li>
<li>Deirdre Lester&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.instagram.com_dganunlester_-3Fhl-3Den&amp;d=DwMF-g&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=1ugML3COIHwfHtCjs9I-lc6zpCdpGRKM8SDRnnmE68Q&amp;m=RDAaCI3EOOxEZQsy0C6bssDQgCsHBJ-yhjGHr9KMcLBDHT-A5eHYDaKTPBiqXZKQ&amp;s=MFbXuaOEN76fJottDsvPTBzM2pQuQ2Ui1OMp5MF0KB0&amp;e=">Instagram</a></li>
<li>Teton Ridge&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_company_teton-2Dridge-2Dllc_posts_-3FfeedView-3Dall&amp;d=DwMF-g&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=1ugML3COIHwfHtCjs9I-lc6zpCdpGRKM8SDRnnmE68Q&amp;m=RDAaCI3EOOxEZQsy0C6bssDQgCsHBJ-yhjGHr9KMcLBDHT-A5eHYDaKTPBiqXZKQ&amp;s=sSIpSD4uTRHlucdTNRW4_kLVjWZScu5fiVXLZmIEK9k&amp;e=">LinkedIn</a></li>
<li>Teton Ridge&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.instagram.com_tetonridge&amp;d=DwMF-g&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=1ugML3COIHwfHtCjs9I-lc6zpCdpGRKM8SDRnnmE68Q&amp;m=RDAaCI3EOOxEZQsy0C6bssDQgCsHBJ-yhjGHr9KMcLBDHT-A5eHYDaKTPBiqXZKQ&amp;s=kq0LbfUQFa3oHf9MdW2kNClWCnTJZJaw9UVNxDffb7k&amp;e=">Instagram</a></li>
<li>Teton Ridge&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_TetonRidgeUSA_&amp;d=DwMF-g&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=1ugML3COIHwfHtCjs9I-lc6zpCdpGRKM8SDRnnmE68Q&amp;m=RDAaCI3EOOxEZQsy0C6bssDQgCsHBJ-yhjGHr9KMcLBDHT-A5eHYDaKTPBiqXZKQ&amp;s=O1PcKXqz4vlNL1mJS7x5w-t8BLWdSsyo3XftmewqBn8&amp;e=">Facebook</a></li>
</ul>
&nbsp;
 IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:
🔗&nbsp;Sign Up for Jen's&nbsp;The Executive Edge&nbsp;Newsletter on LinkedIn:&nbsp;<a href="https://www.thenextfirstdown.com/">https://www.thenextfirstdown.com</a>
📖&nbsp;Unlock Exclusive Career &amp; Branding Resources with&nbsp;The Executive Edge Pro Playbook:&nbsp;<a href="http://www.executiveedgeplaybook.com/">http://www.executiveedgeplaybook.com</a>
🔗&nbsp;Learn more about Jen's services and how she can help you move the ball:&nbsp;<a href="http://www.getinsidethehuddle.com/">https://www.getinsidethehuddle.com</a>
🔗&nbsp;Connect with Jen on LinkedIn for exclusive content:&nbsp;<a href="https://www.linkedin.com/in/movetheball">https://www.linkedin.com/in/movetheball</a>
📸&nbsp;Follow the movement on Instagram:&nbsp;<a href="https://www.instagram.com/movetheball/">https://www.instagram.com/movetheball/</a>
📚&nbsp;Grab a Copy of&nbsp;Move the Ball&nbsp;on Amazon:&nbsp;<a href="https://amzn.to/3XG1FOO">https://amzn.to/3XG1FOO</a>
📚&nbsp;Grab a Copy of&nbsp;Dominate the Game&nbsp;on Amazon:&nbsp;<a href="https://amzn.to/43CzOD1">https://amzn.to/43CzOD1</a>
🎧&nbsp;Listen to a Sample of&nbsp;Dominate the Game&nbsp;Audiobook:&nbsp;<a href="https://bit.ly/playtodominate">https://bit.ly/playtodominate</a>
If you&rsquo;re ready to take your brand, career, or leadership to the next level, reach out to Jen at&nbsp;info@jenniferagarrett.com&nbsp;to see how she can help you make it happen.

This podcast is your go-to source for game-winning, high performance strategies on and off the field. Renowned branding consultant, business growth expert, best-selling author, and real estate maven, Jennifer A. Garrett brings you inside the minds of the pros you idolize and the executives you admire. Learn from their experiences, gain valuable advice, and apply their wisdom with Jennifer's proven Move the Ball system. Whether you're an athlete, business professional, or aspiring entrepreneur, this podcast equips you with the tools and inspiration to dominate your game. So get ready - it’s time to suit up, show up, and move the ball.

This podcast is your go-to source for game-winning, high performance strategies on and off the field. Renowned branding consultant, business growth expert, best-selling author, and real estate maven, Jennifer A. Garrett brings you inside the minds of the pros you idolize and the executives you admire. Learn from their experiences, gain valuable advice, and apply their wisdom with Jennifer's proven Move the Ball system. Whether you're an athlete, business professional, or aspiring entrepreneur, this podcast equips you with the tools and inspiration to dominate your game. So get ready - it’s time to suit up, show up, and move the ball.

Move The Ball®

This podcast is your go-to source for elite strategies to elevate your performance, fast-track your growth, and dominate in business and life. Renowned brand architect, business growth expert, best-selling author, and trusted real estate connector, Jennifer A. Garrett, takes you inside the minds of champion athletes, influential executives, and powerhouse entrepreneurs who have mastered the art of winning. Learn from their experiences, gain exclusive insights, and apply their high-performance tactics to stay ahead of the competition. Whether you're an athlete, business professional, or ambitious entrepreneur, this podcast equips you with the tools, mindset, and inspiration to lead with confidence, advance your career, and achieve elite success.

It’s time for you to move like an athlete, win like a CEO. Suit up, show up, and move the ball.

This podcast is your go-to source for elite strategies to elevate your performance, fast-track your growth, and dominate in business and life. Renowned brand architect, business growth expert, best-selling author, and trusted real estate connector, Jennifer A. Garrett, takes you inside the minds of champion athletes, influential executives, and powerhouse entrepreneurs who have mastered the art of winning. Learn from their experiences, gain exclusive insights, and apply their high-performance tactics to stay ahead of the competition. Whether you're an athlete, business professional, or ambitious entrepreneur, this podcast equips you with the tools, mindset, and inspiration to lead with confidence, advance your career, and achieve elite success.
It&rsquo;s time for you to move like an athlete, win like a CEO. Suit up, show up, and move the ball.

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