In this episode Deirdre Lester, a prominent leader in media and sports, shares her career journey from Fortune 50 companies to high-growth startups and her current role at Teton Ridge. Deirdre discusses her experiences in male-dominated industries, emphasizing the importance of visibility and strong leadership. She outlines her vision for Teton Ridge's role in transforming western sports and highlights upcoming initiatives, including the documentary series 'Untamed' and the American Rodeo. The conversation also delves into the impact of modern storytelling techniques and the acquisition of the Cowboy Channel. Deirdre offers valuable advice on career growth, leadership, and productivity.

Episode Highlights:

04:19 Leadership Lessons and Defining Moments

06:19 Challenges and Strategies in Male-Dominated Industries

10:46 Visibility and Career Advancement

15:29 Teton Ridge: Vision and Strategy

30:47 The American Rodeo and Future Plans

About Deirdre:

Deirdre Lester is the Chief Executive Officer of Teton Ridge, the first omnichannel media and entertainment company focused on different facets of the American West. In her role as CEO, Deidre oversees Teton Ridge’s Sports, Media, Entertainment, Lifestyle and Equine divisions. Prior to joining Teton Ridge, Ms. Lester was the Chief Executive Officer of Outsider, a lifestyle and media company that celebrates the American outdoors. She joined Outsider from Barstools Sports where she served as Chief Revenue Officer and scaled revenue exponentially, playing an instrumental role in the company’s rise by developing large scale partnerships across advertising, sponsorship and licensing. 

How to connect with Deirdre:

• Deirdre Lester LinkedIn
• Deirdre Lester Instagram
• Teton Ridge LinkedIn
• Teton Ridge Instagram
• Teton Ridge Facebook

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