In the luxury car segment Mercedes-Benz has been the traditional top selling
marque however it lost this position for the first-time last year - BMW posting
annual sales of 26,184 to Mercedes-Benz’s 24,315. BMW has maintained its lead
this year with sales rising 8.5 percent in the first four months while Mercedes-
Benz has suffered a 29 percent decline. In the four months BMW made 7135 sales
to Mercedes Benz 5,540. Clearly, Mercedes-Benz move to an Agency model from
January 2022 where there is no discount available, with the company selling
directly to the customer at a fixed price has not been a success. The move has
also impacted dealer profitability and there is considerable unrest within the
Mercedes-Benz dealer group. In recent weeks some dealers now openly
advertising considerable end of financial year discounts on certain models to
stimulate business. I’m David Berthon

In the luxury car segment Mercedes-Benz has been the traditional top selling marque however it lost this position for the first-time last year - BMW posting annual sales of 26,184 to Mercedes-Benz’s 24,315. BMW has maintained its lead this year with sales rising 8.5 percent in the first four months while Mercedes- Benz has suffered a 29 percent decline. In the four months BMW made 7135 sales to Mercedes Benz 5,540. Clearly, Mercedes-Benz move to an Agency model from January 2022 where there is no discount available, with the company selling directly to the customer at a fixed price has not been a success. The move has also impacted dealer profitability and there is considerable unrest within the Mercedes-Benz dealer group. In recent weeks some dealers now openly advertising considerable end of financial year discounts on certain models to stimulate business. I’m David Berthon

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon. 

For more engaging content visit the 2GB website, or listen live to 2GB 873.

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon.&nbsp;
For more engaging content visit the 2GB website, or listen live to 2GB 873.

Motor Torque with David Berthon

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon. 

For more engaging content visit the 2GB website, or listen live to 2GB 873 

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon.&nbsp;
For more engaging content visit the 2GB website, or listen live to 2GB 873&nbsp;

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