On Tuesday Jaguar in a major move from tradition announced a new beginning
as it moves to release an all-electric range. And its obvious that the new breed of
Jaguars will be nothing like we’ve seen before. A bold new design language and
the creation of a new type face for the Jaguar logo on a new line of models that
have no connection with the past. Their new war cry – Fearless, Exuberant,
Compelling – this is Jaguar, reimagined. A bold move 89 years after its founding.
All will be revealed during Miami Art Week on December 2 when the first new
model will be unveiled. The company’s re-invention based on selling fewer cars at
higher prices and have them deliver healthier profits and an expectation the
company will only retain 10-15 percent of its existing customer base. It’s a bold
move by any measure that will upset Jaguar traditionalists. I’m David Berthon

On Tuesday Jaguar in a major move from tradition announced a new beginning as it moves to release an all-electric range. And its obvious that the new breed of Jaguars will be nothing like we’ve seen before. A bold new design language and the creation of a new type face for the Jaguar logo on a new line of models that have no connection with the past. Their new war cry – Fearless, Exuberant, Compelling – this is Jaguar, reimagined. A bold move 89 years after its founding. All will be revealed during Miami Art Week on December 2 when the first new model will be unveiled. The company’s re-invention based on selling fewer cars at higher prices and have them deliver healthier profits and an expectation the company will only retain 10-15 percent of its existing customer base. It’s a bold move by any measure that will upset Jaguar traditionalists. I’m David Berthon

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon. 

For more engaging content visit the 2GB website, or listen live to 2GB 873.

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon.&nbsp;
For more engaging content visit the 2GB website, or listen live to 2GB 873.

Motor Torque with David Berthon

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon. 

For more engaging content visit the 2GB website, or listen live to 2GB 873 

A weekly show with all the latest information and news in the motoring industry. Hosted by 2GB's very own motoring corespondent David Berthon.&nbsp;
For more engaging content visit the 2GB website, or listen live to 2GB 873&nbsp;

Advertisement