Sarawak Tourism Board has an ambitious agenda to promote Sarawak as the preferred destination in Borneo. We speak to CEO Sharzede Datu Hj. Salleh on the Visit Sarawak campaign and their strategy to boost tourist dollars to East Malaysia.

<p>Sarawak Tourism Board has an ambitious agenda to promote Sarawak as the preferred destination in Borneo.&nbsp;We speak to CEO Sharzede Datu Hj. Salleh on the Visit Sarawak campaign and their strategy to boost tourist dollars to East Malaysia.</p>

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