ada is a digital advertising agency in which Axiata Digital has an 82% stake. The name of the group is actually derived from the words, analytics, data, and advertising, hence "ada". We speak to the ada's chief executive officer, Srinivas Gattamneni,  about the origins of the company, ada's business model, the ethics of data usage and advertising, as well as its opportunities in the Asian region.

ada is a digital advertising agency in which Axiata Digital has an 82% stake. The name of the group is actually derived from the words, analytics, data, and advertising, hence "ada". We speak to the ada's chief executive officer, Srinivas Gattamneni,&nbsp;&nbsp;about the origins of the company, ada's business model,&nbsp;the ethics of data usage and advertising, as well as its opportunities in the Asian region.

Instagram

Sharper and stronger than a double espresso. The Morning Run stretches your mind and braces you for the business day. It's your fast track into work where you can hit the ground running. From 6am to 10am weekdays, the Morning Run brings you the biggest stories and must-listen-to interviews. Stay enlightened, make educated business and investment decisions.