Count Anton Wolfgang von Faber-Castell tells how the company can stay in family hands for more than 250 years and the vision for the company for the next 10 years in view of competing substitute products like the iPad. The premium maker of writing materials sells more than 2 billion pencils a year and last year's revenue was 540 million Euros. 

<p>Count Anton Wolfgang von Faber-Castell tells how the company can stay in family hands for more than 250 years and the vision for the company for the next 10 years in view of competing substitute products like the iPad. The premium maker of writing materials sells more than 2 billion pencils a year and last year's revenue was 540 million Euros.&nbsp;</p>

Instagram

Sharper and stronger than a double espresso. The Morning Run stretches your mind and braces you for the business day. It's your fast track into work where you can hit the ground running. From 6am to 10am weekdays, the Morning Run brings you the biggest stories and must-listen-to interviews. Stay enlightened, make educated business and investment decisions.

Advertisement