Paul Gibbons, Managing Director of Sports Direct Malaysia, discusses the whys and wherefores behind his company's fourfold increase in stores, while also dispelling preconceptions on thin margins (not true), high staff turnover and attrition (not true) and a lucrative e-commerce model (also not true but only up to a point and for good reason).

<p>Paul Gibbons, Managing Director of Sports Direct Malaysia, discusses the whys and wherefores behind his company's fourfold increase in stores, while also dispelling preconceptions on thin margins (not true), high staff turnover and attrition (not true) and a lucrative e-commerce model (also not true but only up to a point and for good reason).</p>

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