ada is a digital advertising agency in which Axiata Digital has an 82% stake. The name of the group is actually derived from the words, analytics, data, and advertising, hence "ada". We speak to the ada's Chief Executive Officer, Srinivas Gattamneni,  about the origins of the company, ada's business model,   the ethics of data usage and advertising, as well as its opportunities in the Asian region.

<div class="c-message__content c-message__content--feature_sonic_inputs" data-qa="message_content">ada is a digital advertising agency in which Axiata Digital has an 82% stake. The name of the group is actually derived from the words, analytics, data, and advertising, hence "ada". We speak to the ada's Chief Executive Officer, Srinivas Gattamneni,&nbsp;&nbsp;about the origins of the company, ada's business model,&nbsp;&nbsp;&nbsp;the ethics of data usage and advertising, as well as its opportunities in the Asian region.</div>

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