Giuseppe Cattaneo, Managing Director, Ferrari Far East, discusses far east market dynamics and demand, record 2013 profits and its drivers, vehicle personalisation, its pre-owned division, the concept of "exclusivity", production volumes, R&D spend, non-auto collaborations, its brand equity, Ferrari's 'two souls' and its expansion theme parks.

<p>Giuseppe Cattaneo, Managing Director, Ferrari Far East, discusses far east market dynamics and demand, record 2013 profits and its drivers, vehicle personalisation, its pre-owned division, the concept of "exclusivity", production volumes, R&amp;D spend, non-auto collaborations, its brand equity, Ferrari's 'two souls' and its expansion theme parks.</p>

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