Burson-Marsteller Asia-Pacific President & CEO Bob Pickard, discusses: 

- The biggest changes in the Asia-Pacific communications landscape since his 2011 interview; 
- Crisis communications - digital space - preparation levels; 
- Common crises
- Management advisers - PR - operational improvement issues; 
- Natural disasters - crisis communications; 
- Lynas-type issues - preemptive fire-fighting; 
- His experience in public affairs; 
- Potential advice in Government-type issues - Erykah Badu - clothes that 'poke the eye' - cow's heads - etc; 
- National Feedlot - culpability on clients' part; 
- Global firm - racial - religious - cultural nuances; 
- How crisis communications is evolving in a digital age.

Burson-Marsteller Asia-Pacific President &amp; CEO Bob Pickard, discusses: - The biggest changes in the Asia-Pacific communications landscape since his 2011 interview; - Crisis communications - digital space - preparation levels; - Common crises - Management advisers - PR - operational improvement issues; - Natural disasters - crisis communications; - Lynas-type issues - preemptive fire-fighting; - His experience in public affairs; - Potential advice in Government-type issues - Erykah Badu - clothes that 'poke the eye' - cow's heads - etc; - National Feedlot - culpability on clients' part; - Global firm - racial - religious - cultural nuances; - How crisis communications is evolving in a digital age.

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