Sun Life Malaysia describes itself as a leader in bancassurance. Yet, a 2016 Bloomberg Gadfly article criticizes the model, saying it "comes closest to fitting Einstein's theory of insanity" and is a "sorry experiment". Raymond explains bancassurance's role in helping Malaysia achieve Bank Negara's target of a 75 percent insurance penetration rate by 2020.

<p>Sun Life Malaysia describes itself as a leader in bancassurance. Yet, a 2016 <a href="https://www.bloomberg.com/gadfly/articles/2016-06-19/asia-s-bancassurance-madness">Bloomberg Gadfly</a> article criticizes the model, saying it "comes closest to fitting Einstein's theory of insanity" and is a "sorry experiment". Raymond explains bancassurance's role in helping Malaysia achieve Bank Negara's target of a 75 percent insurance penetration rate by 2020.</p>

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