Both lifestyle aspirations and concern for fitness have expressed themselves into to the growth of gym memberships. Fitness First taps into both nicely with their comprehensive and premium offering. They have aggressive expansion plans which need funding. There is also at the margins rising competition no-frills concepts. But Simon Flint believes that the enlargement of the fitness pie is good for all operators.

<p>Both lifestyle aspirations and concern for fitness have expressed themselves into to the growth of gym memberships. Fitness First taps into both nicely with their comprehensive and premium offering. They have aggressive expansion plans which need funding. There is also at the margins rising competition no-frills concepts. But Simon Flint believes that the enlargement of the fitness pie is good for all operators.</p>

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