Chery Automobile Malaysia CEO Paul Ng discusses: 

- Auto industry as a ‘strategic industry’ - - local partner - (BSA MAlaysia's) Tan Sri Cam Soh Thiam Hong - LTAT; 
- Details on Chery’s history in Malaysia; 
- Partners' value - insights car industry - expectations - exit plans - IPO; 
- Current revenues - target production - outlook; 
- Investments - capex spending - 250 million ringgit plant - whether to be spent in Malaysia or Indonesia; 
- Political issues - APs - location (Pekan? Klang preferred) - the need for government support - LTAT's role; 
- Appeal of Malaysia-Indonesia-Thailand as a combined 2.2m unit/yr market - what's at stake; 
- Local market share - issues; 
- Buyer apprehension over:
a. Quality
b. Residuals
c. Reliability
d. Image
e. Copycat stigma
- A&P efforts - strategy; 
- Showrooms - sales and service centres - strategy; 
- National Automotive Policy - AP dismantling - expectations; 
- Intellectual property challenges.

 

Chery Automobile Malaysia CEO Paul Ng discusses: - Auto industry as a &lsquo;strategic industry&rsquo; - - local partner - (BSA MAlaysia's) Tan Sri Cam Soh Thiam Hong - LTAT; - Details on Chery&rsquo;s history in Malaysia; - Partners' value - insights car industry - expectations - exit plans - IPO; - Current revenues - target production - outlook; - Investments - capex spending - 250 million ringgit plant - whether to be spent in Malaysia or Indonesia; - Political issues - APs - location (Pekan? Klang preferred) - the need for government support - LTAT's role; - Appeal of Malaysia-Indonesia-Thailand as a combined 2.2m unit/yr market - what's at stake; - Local market share - issues; - Buyer apprehension over: a. Quality b. Residuals c. Reliability d. Image e. Copycat stigma - A&amp;P efforts - strategy; - Showrooms - sales and service centres - strategy; - National Automotive Policy - AP dismantling - expectations; - Intellectual property challenges. &nbsp;

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