SOCAR is a South Korean car-sharing start-up that launched in 2011, and kicked off its operations in Malaysia in January this year. 

 Is car-sharing a viable solution to Malaysia’s mobility problem? Why the need for it since we already have ride-hailing? 

 Leon weighs in. 

 We also discuss the notion of whether car-sharing is mostly limited to the tourist market and simply an updated car-rental service. 

 Is there a pathway to profitability or is the goal for SOCAR simply growth and market share? 

 We ask Leon this. 

 Listen in.

SOCAR is a South Korean car-sharing start-up that launched in 2011, and kicked off its operations in Malaysia in January this year. Is car-sharing a viable solution to Malaysia&rsquo;s mobility problem? Why the need for it since we already have ride-hailing? Leon weighs in. We also discuss the notion of whether car-sharing is mostly limited to the tourist market and simply an updated car-rental service. Is there a pathway to profitability or is the goal for SOCAR simply growth and market share? We ask Leon this. Listen in.

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