Out-of-home advertising media company, Big Tree Outdoor, is set to gain more advertising space on RapidKL's new LRT extension lines. BFM speaks to Jeff Cheah, CEO of Big Tree to find out more about the challenges of the advertising industry and Big Tree's current and future business plans.

<p>Out-of-home advertising media company, Big Tree Outdoor, is set to gain more advertising space on RapidKL's new LRT extension lines. BFM speaks to Jeff Cheah, CEO of Big Tree to find out more about the challenges of the advertising industry and Big Tree's current and future business plans.</p>

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