Paolo Grassi, managing director of Bata Malaysia comes on the Breakfast Grille to talk about the changing the strategy of the well-known shoe maker. Probably best known as being the staple of every school-going child's wardrobe, Bata currently holds 12% of the market, and sells 9 million pairs of shoes annually worth more than US$100 million. He talks about changing people's view of Bata, of the perception that it is a local brand and whether it can be known for more than just school shoes.

<p>Paolo Grassi, managing director of Bata Malaysia comes on the Breakfast Grille to talk about the changing the strategy of the well-known shoe maker. Probably best known as being the staple of every school-going child's wardrobe, Bata currently holds 12% of the market, and sells 9 million pairs of shoes annually worth more than US$100 million. He talks about changing people's view of Bata, of the perception that it is a local brand and whether it can be known for more than just school shoes.</p>

Instagram

Sharper and stronger than a double espresso. The Morning Run stretches your mind and braces you for the business day. It's your fast track into work where you can hit the ground running. From 6am to 10am weekdays, the Morning Run brings you the biggest stories and must-listen-to interviews. Stay enlightened, make educated business and investment decisions.

Advertisement