Malishka spoke with Manisha Kapoor, CEO of Advertising Standards Council of India (ASCI), to decode how advertising is regulated today.

Manisha explained that ASCI ensures ads across platforms are honest, safe, and not misleading. It works as a self-regulatory body, reviewing complaints and even monitoring influencer content to keep digital ads in check.

On Gen Alpha, she said ASCI studied them because they’re true digital natives—growing up on screens, highly aware yet easily influenced. They trust creators more than traditional ads, making it crucial for brands and regulators to be more responsible and transparent.

Malishka spoke with Manisha Kapoor, CEO of Advertising Standards Council of India (ASCI), to decode how advertising is regulated today.
Manisha explained that ASCI ensures ads across platforms are honest, safe, and not misleading. It works as a self-regulatory body, reviewing complaints and even monitoring influencer content to keep digital ads in check.
On Gen Alpha, she said ASCI studied them because they&rsquo;re true digital natives&mdash;growing up on screens, highly aware yet easily influenced. They trust creators more than traditional ads, making it crucial for brands and regulators to be more responsible and transparent.

Morning No. 1 Malishka

A jock that has been on air for more than 10 years. She is by far the most liked and most feared jock in the country. Over the last 10 years, Malishka has become one with Mumbai revolutionizing its Mornings. If she gets you laughing with her carefree conversations, she also makes you seriously change your perspective to act on issues concerning your life and city! Malishka is the youngest Radio Jockey in India to have won more than 10 awards.

Her fluent local style and delivery has been a trademark of Mumbais lingo. She has more followers on social media than any other jock. Malishka has an attitude that is completely “Bajatey Raho”. She doesn’t spare anyone on air, whether it is the Commisioner of Police or a celebrity who has done something wrong, in her own style. She calls PMO’s office and cracks a joke but immediately in the next link she calls the BMC officer to follow up on the city’s cause that concerns the listeners.

Along with this Malishka's show is known for helping the underprivileged through her programme “Bajao for a Cause”. She’s feisty yet sensitive with an ability to connect with anybody about anything. A jock with a unique perspective, she is the darling of the masses. As she always says “Ek baar listener ko commit kar diya, toh management ki bhi nahi sunungi” All in all, Malishka is the number 1 jock of India and the reasons are clearly written above.

A jock that has been on air for more than 10 years. She is by far the most liked and most feared jock in the country. Over the last 10 years, Malishka has become one with Mumbai revolutionizing its Mornings. If she gets you laughing with her carefree conversations, she also makes you seriously change your perspective to act on issues concerning your life and city! Malishka is the youngest Radio Jockey in India to have won more than 10 awards.
Her fluent local style and delivery has been a trademark of Mumbais lingo. She has more followers on social media than any other jock. Malishka has an attitude that is completely &ldquo;Bajatey Raho&rdquo;. She doesn&rsquo;t spare anyone on air, whether it is the Commisioner of Police or a celebrity who has done something wrong, in her own style. She calls PMO&rsquo;s office and cracks a joke but immediately in the next link she calls the BMC officer to follow up on the city&rsquo;s cause that concerns the listeners.
Along with this Malishka's show is known for helping the underprivileged through her programme &ldquo;Bajao for a Cause&rdquo;. She&rsquo;s feisty yet sensitive with an ability to connect with anybody about anything. A jock with a unique perspective, she is the darling of the masses. As she always says &ldquo;Ek baar listener ko commit kar diya, toh management ki bhi nahi sunungi&rdquo; All in all, Malishka is the number 1 jock of India and the reasons are clearly written above.