1950 MEIN VARANASI SE MUMBAI AAYE EK DADA, DO BHAINS AUR EK SAPNE SE SHURU HUI EK KAHANI AAJ MUMBAI AUR VARANASI KE CHHE STORES TAK PAHUNCH CHUKI HAI. RAMA’S KI IS KAHANI MEIN UKADICHE MODAK SIRF EK MITHAI NAHI, BALKI GANPATI BAPPA KE SAATH JUDA EK PURANA RISHTA HAI. BADALTE WAQT, BADHTI KEEMATEIN AUR HEALTH-CONSCIOUS CUSTOMERS KE BEECH BHI MODAK KI PARAMPARA KAISE BANI HUI HAI AUR KYUN BAPPA KE LIYE SHRADDHA KA HISAB KABHI NAHI BADLA.

1950 MEIN VARANASI SE MUMBAI AAYE EK DADA, DO BHAINS AUR EK SAPNE SE SHURU HUI EK KAHANI AAJ MUMBAI AUR VARANASI KE CHHE STORES TAK PAHUNCH CHUKI HAI. RAMA&rsquo;S KI IS KAHANI MEIN UKADICHE MODAK SIRF EK MITHAI NAHI, BALKI GANPATI BAPPA KE SAATH JUDA EK PURANA RISHTA HAI. BADALTE WAQT, BADHTI KEEMATEIN AUR HEALTH-CONSCIOUS CUSTOMERS KE BEECH BHI MODAK KI PARAMPARA KAISE BANI HUI HAI AUR KYUN BAPPA KE LIYE SHRADDHA KA HISAB KABHI NAHI BADLA.

Morning No. 1 Malishka

A jock that has been on air for more than 10 years. She is by far the most liked and most feared jock in the country. Over the last 10 years, Malishka has become one with Mumbai revolutionizing its Mornings. If she gets you laughing with her carefree conversations, she also makes you seriously change your perspective to act on issues concerning your life and city! Malishka is the youngest Radio Jockey in India to have won more than 10 awards.

Her fluent local style and delivery has been a trademark of Mumbais lingo. She has more followers on social media than any other jock. Malishka has an attitude that is completely “Bajatey Raho”. She doesn’t spare anyone on air, whether it is the Commisioner of Police or a celebrity who has done something wrong, in her own style. She calls PMO’s office and cracks a joke but immediately in the next link she calls the BMC officer to follow up on the city’s cause that concerns the listeners.

Along with this Malishka's show is known for helping the underprivileged through her programme “Bajao for a Cause”. She’s feisty yet sensitive with an ability to connect with anybody about anything. A jock with a unique perspective, she is the darling of the masses. As she always says “Ek baar listener ko commit kar diya, toh management ki bhi nahi sunungi” All in all, Malishka is the number 1 jock of India and the reasons are clearly written above.

A jock that has been on air for more than 10 years. She is by far the most liked and most feared jock in the country. Over the last 10 years, Malishka has become one with Mumbai revolutionizing its Mornings. If she gets you laughing with her carefree conversations, she also makes you seriously change your perspective to act on issues concerning your life and city! Malishka is the youngest Radio Jockey in India to have won more than 10 awards.
Her fluent local style and delivery has been a trademark of Mumbais lingo. She has more followers on social media than any other jock. Malishka has an attitude that is completely &ldquo;Bajatey Raho&rdquo;. She doesn&rsquo;t spare anyone on air, whether it is the Commisioner of Police or a celebrity who has done something wrong, in her own style. She calls PMO&rsquo;s office and cracks a joke but immediately in the next link she calls the BMC officer to follow up on the city&rsquo;s cause that concerns the listeners.
Along with this Malishka's show is known for helping the underprivileged through her programme &ldquo;Bajao for a Cause&rdquo;. She&rsquo;s feisty yet sensitive with an ability to connect with anybody about anything. A jock with a unique perspective, she is the darling of the masses. As she always says &ldquo;Ek baar listener ko commit kar diya, toh management ki bhi nahi sunungi&rdquo; All in all, Malishka is the number 1 jock of India and the reasons are clearly written above.

MALISHKA’S HUMANS OF RED CHA RAJA — THE SWEET STORY BEHIND BAPPA

Malishka spoke to Neha Singh, who was part of the Why Loiter movement that began in Mumbai in 2014, to understand the idea behind reclaiming public spaces and the larger thought behind the Walk for Women. Ahead of the October 2 walk, the conversation explored why women should be able to walk, sit, travel, meet friends or simply spend time in public spaces without fear or judgement. Malishka brought the campaign to her listeners, explaining why the walk is happening, what it hopes to highlight and why creating safer, more inclusive public spaces is a conversation that concerns everyone.

Malishka spoke to Neha Singh, who was part of the Why Loiter movement that began in Mumbai in 2014, to understand the idea behind reclaiming public spaces and the larger thought behind the Walk for Women. Ahead of the October 2 walk, the conversation explored why women should be able to walk, sit, travel, meet friends or simply spend time in public spaces without fear or judgement. Malishka brought the campaign to her listeners, explaining why the walk is happening, what it hopes to highlight and why creating safer, more inclusive public spaces is a conversation that concerns everyone.

MALISHKA & NEHA SINGH — RECLAIMING THE RIGHT TO PUBLIC SPACES

Malishka got into a conversation with environmentalist Chinu Kwatra about what happens to the waste left behind after Ganpati celebrations. From plastic collected during beach clean-ups being recycled into useful products like benches, to the noticeable reduction in Ganpati waste this year, the conversation looked at how Mumbai is changing the way it celebrates. Malishka also spoke to Chinu about his larger environmental vision, including his plans around water conservation and tackling the challenges of drought. A conversation about turning waste into purpose and making every celebration a little more responsible.

Malishka got into a conversation with environmentalist Chinu Kwatra about what happens to the waste left behind after Ganpati celebrations. From plastic collected during beach clean-ups being recycled into useful products like benches, to the noticeable reduction in Ganpati waste this year, the conversation looked at how Mumbai is changing the way it celebrates. Malishka also spoke to Chinu about his larger environmental vision, including his plans around water conservation and tackling the challenges of drought. A conversation about turning waste into purpose and making every celebration a little more responsible.

MALISHKA & CHINU KWATRA — BAPPA KE BAAD, WASTE KA KYA?

With Mumbai witnessing a worrying rise in road accidents, Malishka turned the spotlight on one of the biggest distractions behind the wheel  our phones.

Through THINK & DRIVE, a campaign on Morning No.1, Malishka opened up a larger conversation around responsible driving, divided attention and the dangerous habit of using mobile phones while driving. The campaign questioned how a few seconds of distraction can take a driver’s eyes, mind and focus away from the road  putting not just the driver, but every commuter and pedestrian around them at risk.

To take the conversation beyond awareness, Malishka brought in Senior Psychologist Parveen Sheikh, who decoded the science behind attention and distraction  explaining how multitasking while driving can affect our ability to process what is happening on the road, even when we believe we are “in control.”

The campaign then moved from the psychology of distraction to the law around it. High Court Criminal Lawyer Trivan Kumar Karnani joined the show to break down the legal implications of using a phone while driving. He addressed a common misconception  that taking calls through car Bluetooth or a hands-free system automatically makes it legal  and clarified the legal position for listeners. He also answered their real-life questions and cleared their doubts around what is and isn’t permissible while driving.

THINK & DRIVE became more than a campaign about keeping your phone away. It became a conversation about where our attention belongs when we are behind the wheel — on the road, on the people around us, and on getting home safely.

With Mumbai witnessing a worrying rise in road accidents, Malishka turned the spotlight on one of the biggest distractions behind the wheel  our phones.

Through THINK & DRIVE, a campaign on Morning No.1, Malishka opened up a larger conversation around responsible driving, divided attention and the dangerous habit of using mobile phones while driving. The campaign questioned how a few seconds of distraction can take a driver’s eyes, mind and focus away from the road  putting not just the driver, but every commuter and pedestrian around them at risk.

To take the conversation beyond awareness, Malishka brought in Senior Psychologist Parveen Sheikh, who decoded the science behind attention and distraction  explaining how multitasking while driving can affect our ability to process what is happening on the road, even when we believe we are “in control.”

The campaign then moved from the psychology of distraction to the law around it. High Court Criminal Lawyer Trivan Kumar Karnani joined the show to break down the legal implications of using a phone while driving. He addressed a common misconception  that taking calls through car Bluetooth or a hands-free system automatically makes it legal  and clarified the legal position for listeners. He also answered their real-life questions and cleared their doubts around what is and isn’t permissible while driving.

THINK & DRIVE became more than a campaign about keeping your phone away. It became a conversation about where our attention belongs when we are behind the wheel — on the road, on the people around us, and on getting home safely.

With Mumbai witnessing a worrying rise in road accidents, Malishka turned the spotlight on one of the biggest distractions behind the wheel  our phones.

Through THINK & DRIVE, a campaign on Morning No.1, Malishka opened up a larger conversation around responsible driving, divided attention and the dangerous habit of using mobile phones while driving. The campaign questioned how a few seconds of distraction can take a driver’s eyes, mind and focus away from the road  putting not just the driver, but every commuter and pedestrian around them at risk.

To take the conversation beyond awareness, Malishka brought in Senior Psychologist Parveen Sheikh, who decoded the science behind attention and distraction  explaining how multitasking while driving can affect our ability to process what is happening on the road, even when we believe we are “in control.”

The campaign then moved from the psychology of distraction to the law around it. High Court Criminal Lawyer Trivan Kumar Karnani joined the show to break down the legal implications of using a phone while driving. He addressed a common misconception  that taking calls through car Bluetooth or a hands-free system automatically makes it legal  and clarified the legal position for listeners. He also answered their real-life questions and cleared their doubts around what is and isn’t permissible while driving.

THINK & DRIVE became more than a campaign about keeping your phone away. It became a conversation about where our attention belongs when we are behind the wheel — on the road, on the people around us, and on getting home safely.

With Mumbai witnessing a worrying rise in road accidents, Malishka turned the spotlight on one of the biggest distractions behind the wheel &nbsp;our phones.
Through THINK &amp; DRIVE, a campaign on Morning No.1, Malishka opened up a larger conversation around responsible driving, divided attention and the dangerous habit of using mobile phones while driving. The campaign questioned how a few seconds of distraction can take a driver&rsquo;s eyes, mind and focus away from the road &nbsp;putting not just the driver, but every commuter and pedestrian around them at risk.
To take the conversation beyond awareness, Malishka brought in Senior Psychologist Parveen Sheikh, who decoded the science behind attention and distraction &nbsp;explaining how multitasking while driving can affect our ability to process what is happening on the road, even when we believe we are &ldquo;in control.&rdquo;
The campaign then moved from the psychology of distraction to the law around it. High Court Criminal Lawyer Trivan Kumar Karnani joined the show to break down the legal implications of using a phone while driving. He addressed a common misconception &nbsp;that taking calls through car Bluetooth or a hands-free system automatically makes it legal &nbsp;and clarified the legal position for listeners. He also answered their real-life questions and cleared their doubts around what is and isn&rsquo;t permissible while driving.
THINK &amp; DRIVE became more than a campaign about keeping your phone away. It became a conversation about where our attention belongs when we are behind the wheel &mdash; on the road, on the people around us, and on getting home safely.
With Mumbai witnessing a worrying rise in road accidents, Malishka turned the spotlight on one of the biggest distractions behind the wheel &nbsp;our phones.
Through THINK &amp; DRIVE, a campaign on Morning No.1, Malishka opened up a larger conversation around responsible driving, divided attention and the dangerous habit of using mobile phones while driving. The campaign questioned how a few seconds of distraction can take a driver&rsquo;s eyes, mind and focus away from the road &nbsp;putting not just the driver, but every commuter and pedestrian around them at risk.
To take the conversation beyond awareness, Malishka brought in Senior Psychologist Parveen Sheikh, who decoded the science behind attention and distraction &nbsp;explaining how multitasking while driving can affect our ability to process what is happening on the road, even when we believe we are &ldquo;in control.&rdquo;
The campaign then moved from the psychology of distraction to the law around it. High Court Criminal Lawyer Trivan Kumar Karnani joined the show to break down the legal implications of using a phone while driving. He addressed a common misconception &nbsp;that taking calls through car Bluetooth or a hands-free system automatically makes it legal &nbsp;and clarified the legal position for listeners. He also answered their real-life questions and cleared their doubts around what is and isn&rsquo;t permissible while driving.
THINK &amp; DRIVE became more than a campaign about keeping your phone away. It became a conversation about where our attention belongs when we are behind the wheel &mdash; on the road, on the people around us, and on getting home safely.
With Mumbai witnessing a worrying rise in road accidents, Malishka turned the spotlight on one of the biggest distractions behind the wheel &nbsp;our phones.
Through THINK &amp; DRIVE, a campaign on Morning No.1, Malishka opened up a larger conversation around responsible driving, divided attention and the dangerous habit of using mobile phones while driving. The campaign questioned how a few seconds of distraction can take a driver&rsquo;s eyes, mind and focus away from the road &nbsp;putting not just the driver, but every commuter and pedestrian around them at risk.
To take the conversation beyond awareness, Malishka brought in Senior Psychologist Parveen Sheikh, who decoded the science behind attention and distraction &nbsp;explaining how multitasking while driving can affect our ability to process what is happening on the road, even when we believe we are &ldquo;in control.&rdquo;
The campaign then moved from the psychology of distraction to the law around it. High Court Criminal Lawyer Trivan Kumar Karnani joined the show to break down the legal implications of using a phone while driving. He addressed a common misconception &nbsp;that taking calls through car Bluetooth or a hands-free system automatically makes it legal &nbsp;and clarified the legal position for listeners. He also answered their real-life questions and cleared their doubts around what is and isn&rsquo;t permissible while driving.
THINK &amp; DRIVE became more than a campaign about keeping your phone away. It became a conversation about where our attention belongs when we are behind the wheel &mdash; on the road, on the people around us, and on getting home safely.

MALISHKA’S HUMANS OF RED CHA RAJA — THE SWEET STORY BEHIND BAPPA

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