The world’s largest annual shopping event, Singles’ Day will see its thirteenth iteration this Friday and has evolved into a multi-day extravaganza. Last year, over the 11-day sales period, Chinese e-commerce giants Alibaba and JD.com set new records, and racked up around USD115 billion in sales across their platforms. With a challenging economic environment and no end in sight for China’s zero covid policy, will the shine of the event this year be hampered by inflation and lockdowns? Catherine Lim of Bloomberg Intelligence weighs in.

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