The Trump Administration has imposed 25% tariffs on Canadian and Mexican imports, while granting a temporary reprieve to the auto industry. The one-month pause under the USMCA trade agreement offers short-term relief, but rising costs and supply chain disruptions are forcing automakers to reassess production, innovation, and investment strategies. As companies navigate tighter margins and shifting trade policies, Vivek Vaidya, Associate Partner and Senior Vice President of Mobility at Frost & Sullivan, joins us to unpack the broader implications for the industry.

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