Housing and Local Government Minister Zuraida Kamaruddin announced plans to mould PR1MA into a national housing corporation. Such an organisation is caught between a rock and a hard place as it needs to resolve the conflicting aims of social housing with the commercial realities of making enough money for it to be self-funding. The problem is that a self-funding property venture may need to sell homes at market prices, the very thing that drives homes out of the reach of many.