Tik Tok, launched in 2016, has been downloaded over 2 billion times and recently brought in Disney’s streaming guru, Mark Mayer, as their new CEO.

The parent company, Bytedance, is the world’s most valuable startup and has a private valuation of between $105 billion and $110 billion, with talk that it could be worth up to $180 billion in an IPO.

But with on-going privacy and censorship issues with the US rumbling in the background, is this their Facebook or Snapchat moment?