Idea reports that modern influencers have become central to the dissemination of political messaging, with government and political party machinery increasingly pivoting towards commercial influencer engagement to reach audiences disengaged from mainstream media. What minimum transparency standards should Malaysians be demanding to differentiate between genuine or paid opinions. Sabrina Firdaus Aloysius, Senior Executive of Research and author of the report from Institute of Democracy and Economic Affairs (IDEAS) tells us.



This episode of The First Look was brought to you by Emirates. Fly better, fly Emirates



Image Credit: Shutterstock.com 

Idea reports that modern influencers have become central to the dissemination of political messaging, with government and political party machinery increasingly pivoting towards commercial influencer engagement to reach audiences disengaged from mainstream media. What minimum transparency standards should Malaysians be demanding to differentiate between genuine or paid opinions. Sabrina Firdaus Aloysius, Senior Executive of Research and author of the report from Institute of Democracy and Economic Affairs (IDEAS)&nbsp;tells&nbsp;us.This episode of The First Look was brought to you by Emirates. Fly better,&nbsp;fly&nbsp;EmiratesImage Credit: Shutterstock.com

Opinion and analysis of today’s international and local news that matter to Malaysians. Everything you need to know to start and plan your work.

Opinion and analysis of today&rsquo;s international and local news that matter to Malaysians. Everything you need to know to start and plan your work.