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F&B Players Hopeful In 2024

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F&B players in the country continue to grapple with rising cost of living and evolving consumer preferences. Over the last few weeks we have seen boycotts of several international franchises due to affiliation with Israel. Jeremy Lim, Vice-President & Media Liaisons, Persatuan Pemilik Restoran & Bistro shares with us how the industry is doing.

Image credit: Shutterstock.com

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