Apple's CEO Tim Cook is confident that Apple will be able to come out of the global pandemic strong, much as it did after the 2008 Global Financial Crisis, and near-bankruptcy in the 1990s. Poised as the company is on the tip of a super-cycle, we speak to Daniel Ives, Managing Director for Equities Research at Wedbush Securities, about Apple's supply chain, efforts to monetize their services segment, and whether or not consumers will have the appetite for their more expensive products in a post-Covid world.