Effie Rolfe talks Arkansas native and 2 X Grammy, 8 times Stellar Awards, Dove Award, NAACP, BET Awards singer, musician and producer. The Pastor of Victory Cathedral Worship Center in Bolingbrook, Chicago and Atlanta talks about ministry and his musical journey including the classic song "I Need You Now" as well as latest project "I Still Have You."
Hey, everybody, it is Effie inside your midday and I don't even know what I'm just. Wow. Just flabbergasted. I am so glad I haven't seen this brother in a long time. He is. I call him my Arkansas brother, and. But he's a long ways from Arkansas, though. Uh, and that is the one and only, um, eight time Stellar Award winner, five time Dove Award winner, Soul Train, NAACP, uh, Bet Grammy, two time Grammy Award winner, and, you know, got so many churches, uh, Victory Cathedral in Chicago and bowling Brook in Atlanta. Should I call you pastor or Bishop? Smokey?
Don't call me Bishop. That's such a heavy weight. Everybody wants to call me Bishop because I cover churches, but, uh, pastor is good enough for me. How you.
Doing? How you doing? It's been a while.
I am doing incredibly well. It's been too long, Effie. It's been too long. We can't go this long ever again.
I know, I know, but I just I am so, I mean, so godly. Proud of you. I mean, you know, come on, you know, Arkansas. Come on. You know, you representing brother. You and your Kaylyn car, you and Jacalyn.
Absolutely. I was just with her. We were celebrating our roots.
Okay, you know, I always say Noah looked out of the ark and.
Saw.
Everybody. Don't know that. Okay. But anyway, so thank you for coming to Urban Praise. I know you're on the I Still Have You promotional tour and we are loving. Do you know how many records we play of yours, pastor Smokey?
Uh, please play all of them. Yes, many.
We play that many. Okay.
Um, so. And I'm so grateful, even from many, many years, you've been supportive the entire journey. So I'm so grateful for Urban Praise. Grateful for you. Thank you, thank you. Listen, my children's colleges, thank you for playing my music.
I cannot believe, man, it's been a while and and they are looking good I know they're wow. That's amazing. We're going to get to that in a minute. But okay. If you remember, um, when you, uh, asked me to come, you and Carla asked me to come to your house and listen to I need you now. I that is so bananas. And, I mean, it's so amazing because people have that song has touched. I mean, you know, I mean, it's touched it's touched so many folks and now a whole new generation. Um, so for people who don't know, because they've been seen on American Idol, America's Got Talent, uh, I mean, just all over the place, the voice for people who don't know the back story. Tell us the back story of I Need You Now.
That is so amazing that it is a new generation that you just blew me out of the water. I had to think about that. Like it really is a new generation of people that are being introduced to that song. Um, and so to God be the glory that it's still something that they gravitating towards and still performing on all those shows. But the backstory very simply is my family went through a lot of crisis. My father had open heart surgery. My mother was paralyzed. My wife, they diagnosed with tumors twice. The second time they said, well, this time it looks like it might be cancerous, and if so, you won't be able to have children naturally. And so it was just a really, really trying time. And what prompted me writing the song was not that I wanted to be this prolific songwriter, it was the desperation of my own heart. I need you now, not another second, another minute, another hour. I acknowledge God, I need you now. Uh. And I had no idea that out of my pain, so many people would find God's promise. And they would ultimately, you know, come into a season of understanding that God is faithful to those who call on his name. So that was my initiation into the music career, into music. Andre. And you, you just also brought it back to my, uh, my memory that we did invite you. You were on radio and you were this big time radio personality, but you were you were gracious enough and loving enough to take time with us and to come to my house and to listen to the music and the new songs. So, you know, I it's crazy that it's been that long, but I'm so grateful for that. That portion of my journey.
It has been a long time, and I don't know if you remember, I had the colossal nerves to ask you for a music track because I, I think I was going to sing somewhere and I was like, oh, can I have a music track? And now that I look back, I'm like, I was crazy and didn't know I was crazy. But you were, you were. You overlooked my craziness and the music track because I think the song was really out yet I don't think it was even totally out. And you like, you kind of looked at me on the slide, but you're like, okay, f for you. I'll go do it. But man, I tell you, it's amazing. And to think I remember too. Let's jump to the church. I remember when you asked me to come to the first meeting you all had that Wednesday night. Wow. I didn't make it. And at the time, I want to be real honest. And I think I've told you the story before, I didn't I just I was so enamored by you being a singer. Smokie Norful a singer until I'm like, I, I just couldn't see not thinking, God, you know, I wasn't that deep then, but but I didn't know. Like, I'm, like, not thinking about. Okay, well, God didn't call the man. I'm just thinking Smokey is a is a singer. But can I tell you? And I've told you before, especially when I think you know what? I was over on 1390. You came on for 15 minutes a day, and I really got a chance to hear you then. And I would tell the world, and I've told the world. I cannot believe that you sing. I mean, you preach. I almost want I don't know if I want to say better or or just as good as you sing.
That is the biggest compliment of life for me. And it's when I first started. To your point, I too was wondering, why am I going to be a pastor? But most people don't understand. I was preaching before I was a recording artist. I moved to Chicago to go to seminary. That's why I'm I'm here. That's literally why I ended up here. So, um, it actually came first. And I've always had a musical gift and musical passion and then, you know, to be called the pastor. That's not something I ran to readily that God had to really arrest me and to tell me, no, this is what you're going to do. So I totally get the apprehension. I totally get it. And people have become bishop. Jake said something many years ago. He said, people want to keep you where they met you. Mhm. And that was so profound because that has been true. And there were so many, not just you, thousands who are like he's a preacher. Oh I'm going to do that. I mean he sings so well, he does that. And then I started pastoring and preaching globally, and I now I have people who come up to me and say, man, I forgot you were a singer. Even my members, they'll hear me on the radio or they'll see me on TV. They'll listen to this on Urban Praise and they'll say, man, pastor, we forgot you are an artist. You really are an artist. So, you know, to God be the glory for for his grace, which gives me the capacity to do my assignment on both sides and for the people like you and like urban praise, who have been gracious enough to allow me to continue to do the ministry on both sides. So I'm I'm grateful for you.
I'm just grateful for you saying yes to the call. I've got to ask you this. Which one do you prefer, or is there a preference? Because I know some preachers. I remember the late Reverend Clay Evans. He'd say, don't call me a singer. Call me a preacher that sings. But yeah, but now what is is there a preference for you?
So it's it's that's a very difficult question to ask. Um, I think the best answer. And pastor DeAndre Patterson just gave me this answer. I said, oh, I've adopted that. That's mine now. But I, I realized during our conversation that music is my outlet. It is a release. It's almost like recess. It's a passion that actually has a divine purpose, you know? But preaching is my assignment. It is my joy. It is my lifeline. If I didn't do that, I don't think I, I don't think I would be, you know, and so music keeps me sane. The worship keeps me in fellowship with God, communion with God so that I can do the greatest assignment, which is to preach the word of God. And I, you know, like Clay Evans and many other pastors who had artist sides to them, I admonish everybody to the same way that I'm a pastor who happens to also be an artist. But definitely I'm a pastor first.
Well, we love it. We love it. We love it. Alright, I need you not oh, I need you now. You're working on that compilation. I don't know how you're doing all this, but you're getting ready for your CD to, uh, the I still have you CD. Yes. And I gotta ask you. And that's June 7th, everybody. Uh, yes. Available wherever. Music on all digital music outlets. Do they still sell CDs?
Uh, no. My son is crazy. I've been doing interviews around the country. My son has been with me, and he would correct me every time. Dad, stop saying CDs. Stop saying it's album, I said. But that's older than the CD. Sure. Yeah, but it's album, you see album of project. Don't say CD and I, I, I keep catching myself because I keep saying.
Well I mean don't well okay. Right. Album is even older. You're right. But yeah, don't sell them anymore. Do they sell albums anymore or is it.
Believe it or not, believe it or not, his generation, he's 20. His generation, they're buying albums, they're buying records. They want vinyl.
I read that goal. You're right. Yeah. Amazing. Okay. In my name. What made you cover that? Percy Beatty, one and only. Reverend Milton Bronson, the Tommies. I know you sang a couple of songs with them. He's all I need. That was one of my favorites. What made that song?
Well, you know, it was an old person who's written a lot of my hits. Like, he's done a great job as a songwriter in general. He's he's he's the Chicago staple songwriter Percy Beatty. So, um, he wrote, uh, um, good for me. Uh.
Understand?
Sometimes I feel like giving up. I understand great and mighty. So he's written some of the biggest songs that I've released over the years, and I thought it would be appropriate. Plus, I am a fan of the Tommies. I'm not just somebody that's sang with them, uh, for a couple of their songs, but no, I. I've grown up with them as a staple in my household, in my life and my music repertoire, so I thought it was a great time to do. An ode to the time is an ode to Kim McFarland and Ode to Percy Beatty, and go back and revisit one of the songs that was My Wife and I. It was our favorite. On Sunday morning when we were getting ready to church, we were listening to that version of, uh, of of that song. So that's what made me prompted me and encouraged me to go back and do that song all over again.
I am so glad. Okay, I know we're winding it down. Your children and first lady call us. She is just a sweetheart. Just I mean, oh, we just love her. And she's always the same to always sweet, always humble, you know what I'm saying? Yes. I mean, she is truly be a diva, but she. You know. But seriously, she is so low key. I just love her spirit. Thank you. Carla, uh, your kids. Okay. You're saying they produced they they wrote. They produced. What do they do? I mean, like, what do they write? How many songs? What do they produce?
They my my sons are songwriters, musicians. They play more music the more instruments than I do. They literally do a phenomenal job at music. And they decided, you know, that we want to work on a smokie Norful record. This is during the pandemic that we want to work with you. We work with all these other big name people doing all this other stuff in R&B and hip hop and gospel and but we want to say we work with our dad. So we sat down my, my oldest son Trey, he he grabbed the pen and, you know, wrote the first line, I met my best. When I met my worst, I said, oh, wait a minute, we're on to something. And so of course I said, we gotta finish this. We finished the song, um, they produced on the song they wrote on the song. And not only that, when they did a couple other songs on my project, one called blessings, that is a real summer jam, like For Real, for real Summer jam. And they they pushed me in the booth that go in the booth. I'm like, no, no, I'm here to support no go in the booth. And so I'm glad that I did because it was it's been the greatest joy to work with them. It's been the greatest joy to model and even do the promo tour with them so they can see exactly how this side works, because they were babies and now they're men, like they're grown men. So, um, but imagine going from I need you now, not knowing if we would have any children naturally to now sitting with the miracle babies 20 plus years late, 20 years later, and them writing, I still have you. So what a profound moment in God. And what a privilege for me to be able to say I am serving the Kingdom and serving in the Kingdom with my sons who are men of God and are doing great things in music. So yeah, for sure.
Now, do you see them as being preachers and musicians? You know, singers or just neither of.
Them have expressed an interest or a passion or a call in that direction of preaching. But music, they're certainly doing incredible things already in the music business. Uh, they're they're calling me now, turning around their checks on camera, saying, look, dad, look what I got. I'm like, pay me back. Hey, you owe your mother some money. Yeah.
Oh, no. You know, you're going to have to groom them to take over the church like everybody else. Come on. Stop.
Okay, I have never I have never pushed them into anything that not even music, they they were doing everything but music. I will never push them into anything that God didn't call them to do. So. And that's not something I ran to in. My dad was a pastor for 45 years and he's retired. And now with me, um, he was like, no, dad, he said, he said, before you do this, son, uh, tell the Lord to call me first. I don't know if I want you to carry this burden. So I feel the same way. I don't know if I want you to carry this burden, but if it is the will of the Lord, they have my full blessing and support.
Alright. We are so thankful. Pastor Smokie Norful, multiple award winner coming by the studios of Urban Praise to spend time with us. I mean we feel so special. I don't know about you, but I'm just glad I know you again. I want to reach through the screen and touch the hem of your of your shirt. I want some Smokie Norful anointment. Okay, Smokie in Jesus name. I'm just going to claim it in Jesus name, Amen. Oh, so the album drops June 7th.
June 7th, a couple of.
Days.
Yes, yes.
Okay.
It's time. It's been ten years since I released new music.
Wow.
It's been a whole decade and if it were not for my children, I probably wouldn't be releasing it now.
Thank you children, thank you, thank you, thank you. Okay. And. And then you're still. I don't know how you're working on the other one. We're going to talk about that eventually the next time. Absolutely. I need you now 20 year 21 year compilation. Yeah.
It's actually going to be yeah. We don't know where it's going to be in the 20s.
Okay okay okay. Cool. And again, uh, so I mean, are you going to be on a tour? I mean, I know you're on this tour, but are you going to be on a tour tour coming up at the end.
Of the year? Latter part of the year. I'm supposed to go on tour with Fred Hammond. I think Todd Delaney is on the tour. So it's going to be a great, great great great time. Yeah.
Wow man I say thank you. I mean, I know you're running today and you got stuff tonight. And I mean anyway, you're just a busy man. My sister Sandra, she loves your preaching. I love it too. And she was just saying, oh, he's so funny. He's so funny. He's so, you know, he's sound, he's solid. I'm like, yeah, that brother can preach. He can preach. But alright, pastor Smokie Norful, we love you. And let's I'm going to give you a virtual hug.
Uh. Thank you. So when are you coming to the church so I can get a real hug? That's what we wanted. I'll put you on blast on your show. We want you to come to victory. So you have an open door invitation. You just call and tell me you're coming so I can make sure we roll the red carpet.
You're all the country. Come on. Which one?
You gotta come to Bolingbrook.
Are you there every Sunday?
I'm there. First Sunday's live. I'm there every Saturday. And then I'm virtual because I. We're doing virtual. I'm. I'm in multiple places on Sundays, but every first Sunday I'm, I'm live at Bolingbrook campus. And then every Saturday I'm there at noon at Bolingbrook campus.
I'm coming in Jesus name in Jesus. Come on in, Holy Spirit. Come on, help me, Lord, help me. Come on, come on. Thank you again. We love you to life and just keep on saying yes and blessing the masses worldwide. Amen.
Amen. I love you and I appreciate you too, Effie. Thank you.
Thank you, Pastor Smokie Norful everybody, this is Urban Praise.