Dr. Rob Boyer, founder of Trailhead Clinics, has developed a subscription-based primary care model in response to the limitations and pressures of the traditional healthcare system, which he believes undervalues primary care. For $99 per month, patients receive 24/7 access to a wide range of medical services, aiming to improve healthcare accessibility without replacing insurance. Boyer’s approach prioritizes meaningful doctor-patient interactions and seeks to address the growing demand for more personalized, patient-centered care, particularly in rural areas.