A name can be a very powerful thing for a city: it’s not only how people identify locations and buildings but one of the most important branding tools too. But what happens when a name simply stops working?

With an influential audience of city mayors, urban planners and architects, this is Monocle’s guide to making better cities, be it new technology, state-of-the-art subways or compact apartments. Nominee in the Smartest Podcast category of the 2019 British Podcast awards. 

<p>With an influential audience of city mayors, urban planners and architects, this is Monocle’s guide to making better cities, be it new technology, state-of-the-art subways or compact apartments. Nominee in the Smartest Podcast category of the 2019 British Podcast awards. </p>

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