Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.

<p dir="ltr">Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women&rsquo;s line.</p>

Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. 

<p>Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail. </p>

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