Ben Branson spent a decade working for creative agencies, helping other people to build their brands. But in 2014 he decided to put his skills to the test on his own project. That project was Seedlip, a non-alcoholic spirit born out of Branson’s passion for natural botanicals and hobby distilling. Seedlip has since become a huge success and is stocked in high-end London retailers and served in bars and restaurants across the globe. Branson explains how his experience designing toothpaste tubes helped him build the brand and reveals why he’s confident the market for non-alcoholic drinks is only just getting started.